What happens if you set this as your goal?

An explicit goal.

Sure you'll have strategies and plans but those will came as derivatives of that goal.

Context will change but not that goal.

Your audience may notice or not that you want to achieve that, but it's something clear you set to achieve. Why? What will make this to have sense?

Profound

By being profound people will talk about your brand under more points of view. They will start to tell their own stories about that. Their own versions in their own words. That means they'll talk about your brand in a deeper way. Better chances of being referenced and remembered.

Real

This is what prevents your business in getting Dissociative Identity Disorder. Not that you may be at risk of having a DID but what if your business is suffering from it? Is your audience receiving consistent messages? It has one image or it is its image? The thing is, when you and your business can be real you don't need to spend time and energy in what is not.

Profitable

Well, there is the profit of course. But also there is something else I'm interested in: the example. When you achieve this you become evidence of progress. You can even empower your movement if you use your example wisely. Hint: finding ways to transform profit in an interesting reputation. Wait... interesting means interesting to others.

I think there is a set of small business that will fit particularly well on this model.

Always is someone to tell you "can't get both", so playing that looser game.. if I can't get both... what about having these three?