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Context is King
july, 7 2009
When you trust your content is when you can forget it. At that point you get that Context is King. "...to make a Leonardo you need more than his innate ability. You also need Florence in 1450." Paul Graham. Yes I know... we are not da Vinci, we don't have Florence in 1450 nor we have a Medici patron for our talent. Florence in 1450 is context. The problem is that without an appropriate context talent is useless. That's why knowing how to build appropriated contexts will open you more doors than working on the content. The good part: today is simpler and cheaper to build desirable contexts. 25 examples: A blank sheet of paper, something to write and a pleasant ambiance. Your laptop + WiFi in Starbucks. To be able to write in a conversational tone. A great story for you blog. When the world gives you the present of a synchronicity or a serendipity. Your sketching tools and your favorite music in the background. Finding the layout that works. Your design when it has your rules and honors the basic principles at the same time. To fit the image in the rule of thirds. When you make your model feeling natural during the shots. Your camera and accessories in an historical moment. To be able to capture technically well without being distracted by technical stuff. When you can make your actors to inspire one to each other during the shootage. Your musical instrument and a couple of friends. To relax before an audition confident on your practices. The visual ending of your site. The usability of your application. The ambiance you were able to architect. A customer has a problem you can help with. The results created by your movement before asking for donations. To say "hello" with a sincere smile. To listen your interlocutor's problem. To ask the right question. When you renew the inspiration of a member of your community. Your intervention adding momentum to a project. Context can be very brief. When you get one that works take advantage of it putting all the momentum in the substance. In the identity of what you provide. Extract the best of all that you managed to build. They are your real signature.
by Sebastian Sastre published in:
social
branding
a blog by
Sebastian Sastre
author of
airflowing
founder of
flowing
my favorite mantra
«shared visions»
my favorite quote
"The illiterates of the 21st century will not be those who cannot read and write but those who cannot learn, unlearn, and relearn."
Alvin Toffler
this also makes me think...
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