The thing is about retaining attention in a sustainable way.
Is not that we now are inmersed in an attention economy. It was always that way. The difference now is that it has more obvious impact. The invention of media has coupled in mass the relation money-attention.
Some people say, time is money or time is the ultimate scarce resource.
I don't think so.
Attention is way more scarce.
You will see people everywhere spending time on things but not paying attention to what really matters.
And for business people this difference is crucial because:
No attention, no business.
Or if you like it better:
Money follows attention.
So it's ...